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Checklist 14: Outsourcing Your Membership Site From Start To Finish : Believe it or not, but membership sites can be outsourced from start to finish. We’ve been there, done that and got the t-shirt. And if that’s something you would consider to do, in this checklist we reveal the exact steps we take to completely outsource one of our membership sites and still rake in the profits.
With more and more people accessing the web via mobile, webmasters are being pushed into designing their sites with mobile users as the priority. This means that you have to settle for membership site builder platforms that comply with this latest twist. Avoid builders that have old-looking templates that don’t scale well on smaller screens. Not only is this bad for your visitors, but it might also have adverse effects on your SEO efforts.
One of the beauties of the eCommerce industry is that there doesn’t appear to be an essential limit to strong and steady growth. In fact, overall sales volume and other vital metrics in the field have dramatically increased each year for at least the past decade. Using hybrid Email marketing solutions we can create campaigns for E-commerce which will prove to be very significant.
Another great way to gauge a platform without making a purchase is to scroll through some tutorials for top membership sites. Tutorials are a good way to gather knowledge and also look at someone playing around with the backend. This will familiarize you with the builder and even tell you if it can do what you want out of the box. Modify your search to include the features you need. For instance, if you want membership pages, you can search “how to add membership pages to ‘platform name’.”
Again, unless your research makes it clear that your audience is ready and waiting to join your program, don’t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.
Great post – thank you :) I’m in the process of building my first website-based online course using Optimize Press – steep learning curve but I’m up for the challenge! The only membership site I personally use is Brian Johnson’s philosopher’s notes. He is a stunning example of focus and achievement – his content production rate is crazy and he offers something for every type of learner plus lots of free stuff – truly inspiring :) You can have a nose here: http://bit.ly/1POj5Ag
We have selected IntelliCorp Records, an independent Consumer Reporting Agency, to perform the USA Swimming Background Check program. Headquartered in Cleveland, Ohio, IntelliCorp Records is a worldwide organization and a pioneer in the background screening industry. IntelliCorp is accredited by the National Association of Professional Background Screeners (NAPBS), and provides background screening products and services to help mitigate risk.
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
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Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.
Now that you’ve created your site and have taken into account the feedback of your first set of members, it’s time to start promoting to a wider audience. We’ve published lots of useful content covering this topic, including some simple SEO strategies for membership sites, as well as a guide to creating a buzz around your program.  Then there’s social media marketing to consider, not to mention starting a blog to attract more of your target audience.
Ecommerce Platforms is a review site that shows the good, great, bad, and ugly of online store building software. We strive to provide easy to read reviews that will help you choose which ecommerce platform is right for you. We maintain an affiliate relationship with some of the products reviewed as well, which means we get a percentage of a sale if you click over from our site (at no cost to our readers). Feel free to follow us on Twitter, comment, question, contact us at hello@ecommerce-platforms.com and ENJOY.
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Ever heard the saying, “If you fail to plan, then you’re planning to fail?” That saying definitely applies to running a membership site, which is why you’ll want to plan out your content creation and delivery calendar at least six to twelve months ahead of time. Fortunately, you can make the whole process a lot easier by using this content calendar checklist!
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