Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.
Sign up for electronic communications: As a BIA member, you and key leaders within your company are eligible to receive BIA’s E-Brief and Legislative Review. E-Brief is our weekly electronic newsletter providing regular updates about BIA priority issues and legislation, upcoming BIA member events, and relevant information in the news and from other sources. Legislative Review is a comprehensive, weekly legislative update published every Monday during the legislative session only (January to June). It tracks and reports the status of business-related bills as they move through the House and Senate and allows our members to monitor and react to specific legislation.
Checklist 3: Analyzing Your Membership Numbers : Your business success depends on knowing your numbers. They can help you identify whether your customers love your product or not. Numbers allow you to find room for improvement and growth. Which is exactly why we created this checklist that will show you how to do a proper analysis of your membership site.
A checklist is a type of job aid used to reduce failure by compensating for potential limits of human memory and attention. It helps to ensure consistency and completeness in carrying out a task. A basic example is the "to do list". A more advanced checklist would be a schedule, which lays out tasks to be done according to time of day or other factors. A primary task in checklist is documentation of the task and auditing against the documentation.
×