Now that you’ve created your site and have taken into account the feedback of your first set of members, it’s time to start promoting to a wider audience. We’ve published lots of useful content covering this topic, including some simple SEO strategies for membership sites, as well as a guide to creating a buzz around your program. Then there’s social media marketing to consider, not to mention starting a blog to attract more of your target audience.
Take advantage of our prescription drug discount card for all of your employees: The New Hampshire Rx Card offers savings of up to 75 percent on prescription drugs purchased at retail pharmacies throughout the state and across the country. Average savings are 30 percent. The New Hampshire Rx Card has no membership restrictions, no income requirements, no age limitations and no applications to fill out. Please contact Nancy Ueda at firstname.lastname@example.org or 603-767-1552 with any questions.
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
Unfortunately it’s impossible to know what type of licenses will be required for your specific business until some extensive research is done. Requirements vary depending on many factors – city, county, whether or not it’s a home-based business, the purpose of the business, etc. My company CorpNet does offer this research. Please feel free to contact us for a free consultation at 888.449.2638.
Online reviews are a great way to find out the strengths and weaknesses of any membership website platform on your list. Honest reviews from people who have tried the builder options before will save you the pain of having to spend hours trying something you are not sure of. Combine information from professional reviewers and independent users who might chime in on the topic via relevant forums or by commenting on ranking builder reviews. Be objective when going through reviews and jot down the main points you learn about each builder. These will come in handy when making the final decision
One of the big decisions you’ll need to make when it comes to your membership site is how much you’re going to charge. While it’s tempting to pluck a price out of thin air, that’s not a strategy that’s going to put the most profit in your pocket. Instead, use this checklist guide to determine the best and most profitable pricing strategy for your membership site!
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
Join a policy committee: BIA members are eligible to participate on one or all of the association’s four policy committees. Policy committees meet monthly from September through May and are comprised of, and led by, volunteers from BIA member companies throughout the state. Committee meetings allow members to interact in an informal setting with state legislators and regulators. They are also a great way to network with other business leaders who share similar responsibilities within their companies. Perhaps most importantly, it allows you to help shape BIA positions on public policy matters that affect your company’s profitability and success. Although attendance at these committees is completely voluntary, regular attendance will help maximize your company’s investment in the BIA.
Our checklists and checklist templates are licensed for personal use only. However, to avoid a bunch of emails, I will also say that I am okay with you doing almost anything with these checklists except posting the checklist (or anything you have created using the checklist template) on the internet or selling it. That includes permission to print and distribute as many paper copies of your checklist as you need. Don't remove the copyright or hyperlinks that I've included in the spreadsheet, though.