In response, some people choose terribly cumbersome names. They find out that “Tshirt.com” is taken and then learn that “HockeyTshirt.com” is also taken. So they create an unworkable domain name like VeryCool-HockeyTshirt.com. Not only is it too long, it contains a hyphen, which should be avoided (some users forget to put them in, sending them to your competitor’s site.)
Again, unless your research makes it clear that your audience is ready and waiting to join your program, don’t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.
Ever heard the saying, “If you fail to plan, then you’re planning to fail?” That saying definitely applies to running a membership site, which is why you’ll want to plan out your content creation and delivery calendar at least six to twelve months ahead of time. Fortunately, you can make the whole process a lot easier by using this content calendar checklist!
If you don’t choose a business structure like a corporation or LLC, you’ll automatically be considered a sole proprietor (or partnership) by the IRS. However, operating as a sole proprietor, your personal assets are at risk. If your company is ever sued, the court can seize your personal assets if your business doesn’t have enough to cover its debts. Both the corporation and LLC separate you and your assets from the business, and provide other tax benefits.

Now that you’ve created your site and have taken into account the feedback of your first set of members, it’s time to start promoting to a wider audience. We’ve published lots of useful content covering this topic, including some simple SEO strategies for membership sites, as well as a guide to creating a buzz around your program.  Then there’s social media marketing to consider, not to mention starting a blog to attract more of your target audience.
USA Swimming’s background check requirement is designed to deter individuals who should not be working with athletes from ever applying for membership. Additionally, it serves to identify any unsuitable criminal history of those individuals who do apply for membership. Like previously mandated USA Swimming safety and education requirements, the background check program is another layer of protection for athletes in our sport.
Choosing a good website builder platform is an important decision for your business. If you want to take your business online and start on the right footing, a good website builder will create you the reputation you need to keep your business rolling. Our list of the best builder platforms for membership-driven websites is a great help if this the membership site creation is what you are looking for.
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
Hello Mrs Nellie Akalp and everyone else. I came across your website and this bottom comments section which I read through and was really glad to read up on the points about registering your business name. From personal experience due to me being a web developer and also an advisor on web related business ventures I would like to state that it is a very important factor to not only register your business with your county and also making sure you do your dba as well. As for those who ask which cms is best to use, I would suggest to start with wordpress woocommerce if you are starting out, as you may be already well informed shopify is also a known cms which helps a lot but that will be based on how much you want to spend in the beginning stages of your online business. So its advisable to start with wordpress woocommerce and build up. If you need more info feel free to drop me any questions here or via my email, im in los angeles north side of it.
New non-athlete members must register through their LSC first. New members cannot initiate this course until their membership application has been processed by their LSC. New members will receive an email as soon as their membership has been processed by the LSC. (An error message will appear during the log-in if the new member’s application hasn’t been processed yet.)
Wild Apricot gives you access to over 200 themes. In case you don’t find what you want in the theme market, you can always use custom HTML and CSS to build your own custom look if you know how to create a membership website very well. Needless to say, Wild Apricot will be a very powerful tool in the hands of someone who has a basic understanding of HTML/CSS.
Sign up for electronic communications: As a BIA member, you and key leaders within your company are eligible to receive BIA’s E-Brief and Legislative Review. E-Brief is our weekly electronic newsletter providing regular updates about BIA priority issues and legislation, upcoming BIA member events, and relevant information in the news and from other sources. Legislative Review is a comprehensive, weekly legislative update published every Monday during the legislative session only (January to June). It tracks and reports the status of business-related bills as they move through the House and Senate and allows our members to monitor and react to specific legislation.
×