Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.

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Now that you’ve created your site and have taken into account the feedback of your first set of members, it’s time to start promoting to a wider audience. We’ve published lots of useful content covering this topic, including some simple SEO strategies for membership sites, as well as a guide to creating a buzz around your program.  Then there’s social media marketing to consider, not to mention starting a blog to attract more of your target audience.
Coaches who do not have access to an acceptable CPR/AED course or have taken a course that is not on this list can call their local American Red Cross chapter to challenge one of their Adult and Pediatric CPR/AED courses. The challenge involves passing the skills assessment with an ARC instructor without having to take the entire course. The ARC will charge a fee for each challenge. Call your local ARC chapter to set up a challenge.
There is no grace period; coach membership is not valid if any of the requirements lapse or expire. Coaches do not have USA Swimming insurance coverage if their membership is not valid; club insurance is also jeopardized by allowing coaches with lapsed certifications to be on deck. To help coaches manage their membership requirements, the date that each requirement expires is printed on the USA Swimming coach membership card, as well as being available on the Deck Pass app and through the online Club Portal. 
Our checklists and checklist templates are licensed for personal use only. However, to avoid a bunch of emails, I will also say that I am okay with you doing almost anything with these checklists except posting the checklist (or anything you have created using the checklist template) on the internet or selling it. That includes permission to print and distribute as many paper copies of your checklist as you need. Don't remove the copyright or hyperlinks that I've included in the spreadsheet, though.

Don’t forget, this discounted upgrade is ONLY available when you get this RIGHT NOW…To make it easy to pull the trigger and get this right now, we’re giving you the next 14 days to try out these methods and make sure this is for you. If you are not satisfied for any reason, just let us know and I’ll get you a refund. That means the only way you can lose is by closing this page without upgrading now. Worst case scenario, you change your mind and get a refund. There is no risk!


A: All coaches must complete the online course and test.  When the course is completed, save/print the Online Content Only certificate and forward it to your LSC registrar. The certificate will have a QR code that can be traced on ARC website. The course should take 2-3 hours to complete. Coaches can exit the course at any time and log back in to resume where they left off but once they start the final exam, they need to complete it in one session.

In response, some people choose terribly cumbersome names. They find out that “Tshirt.com” is taken and then learn that “HockeyTshirt.com” is also taken. So they create an unworkable domain name like VeryCool-HockeyTshirt.com. Not only is it too long, it contains a hyphen, which should be avoided (some users forget to put them in, sending them to your competitor’s site.)
Checklist 14: Outsourcing Your Membership Site From Start To Finish : Believe it or not, but membership sites can be outsourced from start to finish. We’ve been there, done that and got the t-shirt. And if that’s something you would consider to do, in this checklist we reveal the exact steps we take to completely outsource one of our membership sites and still rake in the profits.
Take advantage of our prescription drug discount card for all of your employees: The New Hampshire Rx Card offers savings of up to 75 percent on prescription drugs purchased at retail pharmacies throughout the state and across the country. Average savings are 30 percent. The New Hampshire Rx Card has no membership restrictions, no income requirements, no age limitations and no applications to fill out. Please contact Nancy Ueda at nueda@nhrxcard.com or 603-767-1552 with any questions.

You won’t be the only one building a subscription website on your platform of choice. To increase the chances of being unique, at least in the eyes of the visitors, you should go for a builder that has as many templates or customization features as possible. This will not only let you bring out the designer in you but also ensure that you present a unique and convincing design that inspires confidence. Your visitors will respect you more if your website doesn’t resemble two other subscription websites they visited a couple of days ago.


Again, unless your research makes it clear that your audience is ready and waiting to join your program, don’t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.


One of the beautiful things about owning an online membership site is that you can automate many of the regular tasks you need to perform to run and grow your site.  With the right tools you can create content, deliver content, market your site, and manage your members much faster and easier than if you did it manually. And a good place to start is this automation checklist, which shows you the best way to take advantage of today’s technology to grow your site!
A: All coaches must complete the online course and test.  When the course is completed, save/print the Online Content Only certificate and forward it to your LSC registrar. The certificate will have a QR code that can be traced on ARC website. The course should take 2-3 hours to complete. Coaches can exit the course at any time and log back in to resume where they left off but once they start the final exam, they need to complete it in one session.
Ever heard the saying, “If you fail to plan, then you’re planning to fail?” That saying definitely applies to running a membership site, which is why you’ll want to plan out your content creation and delivery calendar at least six to twelve months ahead of time. Fortunately, you can make the whole process a lot easier by using this content calendar checklist!
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