The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!
A pay-per-click campaign It gets expensive to buy sponsored links from the Google’s Adwords or Yahoo’sSearch Marketing services. But your competitors are undoubtedly doing it. So if you’re not, it’s unlikely you’ll be competitive (unless you have a very compelling product or price). As online competition has increased, a PPC campaign has become essential.

You won’t be the only one building a subscription website on your platform of choice. To increase the chances of being unique, at least in the eyes of the visitors, you should go for a builder that has as many templates or customization features as possible. This will not only let you bring out the designer in you but also ensure that you present a unique and convincing design that inspires confidence. Your visitors will respect you more if your website doesn’t resemble two other subscription websites they visited a couple of days ago.
Coaches who do not have access to an acceptable CPR/AED course or have taken a course that is not on this list can call their local American Red Cross chapter to challenge one of their Adult and Pediatric CPR/AED courses. The challenge involves passing the skills assessment with an ARC instructor without having to take the entire course. The ARC will charge a fee for each challenge. Call your local ARC chapter to set up a challenge.
Building a loyal community isn’t just about installing a forum or starting a closed Facebook group and calling it a day. It’s about making your members feel like they’re a part of something bigger than themselves, making them feel like their part of an elite or inner circle, making them feel special and valued, and giving them a sense of belonging. And this checklist shows you how to do all of this and more!
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Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
Realize a couple of key facts: A) the prices for e-commerce software have fallen, so you don’t need to spend a fortune unless your needs are complicated, and B) many of today’s e-commerce packages include a full range of tools in one package, from an inventory management system to marketing tools. Many of today’s merchants prefer this “all-in-one” approach because it makes life simpler.
Online reviews are a great way to find out the strengths and weaknesses of any membership website platform on your list. Honest reviews from people who have tried the builder options before will save you the pain of having to spend hours trying something you are not sure of. Combine information from professional reviewers and independent users who might chime in on the topic via relevant forums or by commenting on ranking builder reviews. Be objective when going through reviews and jot down the main points you learn about each builder. These will come in handy when making the final decision
Great post – thank you :) I’m in the process of building my first website-based online course using Optimize Press – steep learning curve but I’m up for the challenge! The only membership site I personally use is Brian Johnson’s philosopher’s notes. He is a stunning example of focus and achievement – his content production rate is crazy and he offers something for every type of learner plus lots of free stuff – truly inspiring :) You can have a nose here: http://bit.ly/1POj5Ag
Amherst, Arcadia, Arcanum, Batavia, Beach City, Blanchester, Bloomdale, Bowling Green, Bradner, Brewster, Bryan, Carey, Celina, Cleveland, Clyde, Columbiana, Columbus, Custar, Cuyahoga Falls, Cygnet, Delta, Deshler, Dover, Edgerton, Eldorado, Elmore, Galion, Genoa, Georgetown, Glouster, Grafton, Greenwich, Hamilton, Haskins, Holiday City, Hubbard, Hudson, Huron, Jackson, Jackson Center, Lakeview, Lebanon, Lodi, Lucas, Marshallville, Mendon, Milan, Minster, Monroeville, Montpelier, Napoleon, New Bremen, New Knoxville, Newton Falls, Niles, Oak Harbor, Oberlin, Ohio City, Orrville, Painesville, Pemberville, Pioneer, Piqua, Plymouth, Prospect, Republic, Seville, Shelby, Shiloh, South Vienna, St. Clairsville, St. Marys, Sycamore, Tipp City, Toledo, Versailles, Wadsworth, Wapakoneta, Waynesfield, Wellington, Westerville, Wharton, Woodsfield, Woodville and Yellow Springs

Wild Apricot gives you access to over 200 themes. In case you don’t find what you want in the theme market, you can always use custom HTML and CSS to build your own custom look if you know how to create a membership website very well. Needless to say, Wild Apricot will be a very powerful tool in the hands of someone who has a basic understanding of HTML/CSS.


Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.
The first thing to do (after you decide what you want to sell, of course) is choose a fabulous, memorable business name that no one else is using. You can conduct a corporate name search to make sure it’s not already in use. Once you’ve chosen the name, register it. (If you form an LLC or corporation, this will happen automatically in the state where you file your paperwork.)

Building a loyal community isn’t just about installing a forum or starting a closed Facebook group and calling it a day. It’s about making your members feel like they’re a part of something bigger than themselves, making them feel like their part of an elite or inner circle, making them feel special and valued, and giving them a sense of belonging. And this checklist shows you how to do all of this and more!
Ever heard the saying, “If you fail to plan, then you’re planning to fail?” That saying definitely applies to running a membership site, which is why you’ll want to plan out your content creation and delivery calendar at least six to twelve months ahead of time. Fortunately, you can make the whole process a lot easier by using this content calendar checklist!
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