Sign up for electronic communications: As a BIA member, you and key leaders within your company are eligible to receive BIA’s E-Brief and Legislative Review. E-Brief is our weekly electronic newsletter providing regular updates about BIA priority issues and legislation, upcoming BIA member events, and relevant information in the news and from other sources. Legislative Review is a comprehensive, weekly legislative update published every Monday during the legislative session only (January to June). It tracks and reports the status of business-related bills as they move through the House and Senate and allows our members to monitor and react to specific legislation.
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.
With more and more people accessing the web via mobile, webmasters are being pushed into designing their sites with mobile users as the priority. This means that you have to settle for membership site builder platforms that comply with this latest twist. Avoid builders that have old-looking templates that don’t scale well on smaller screens. Not only is this bad for your visitors, but it might also have adverse effects on your SEO efforts.
Thanks so much for reading and for your kind words! I am unable to give legal, tax or financial advice so can’t speak to your specific situation. However, insurance is generally something that is taken care of in the beginning stages of the business being formed. We always recommend speaking with an attorney to determine if business insurance is something you should look into. I hope this information helps!
One of the beautiful things about owning an online membership site is that you can automate many of the regular tasks you need to perform to run and grow your site. With the right tools you can create content, deliver content, market your site, and manage your members much faster and easier than if you did it manually. And a good place to start is this automation checklist, which shows you the best way to take advantage of today’s technology to grow your site!